METHODOLOGIES

Travis Research offers a complete menu of data collection methodologies, including:

Quantitative

  • Online
  • Telephone-Online
  • Telephone
  • Integrated Voice Response (IVR)
  • Mail
  • Shopping Mall Intercepts
  • Central Location Testing

Qualitative

  • In-person Interviewing
  • Individual Depth Interviews – e.g., one-on-ones, dyads, triads
  • Focus Groups (traditional and online)