ABOUT US

Travis Research has a wide repertoire of services and conducts both Consumer and Business to Business research. We are a one-stop shop offering qualitative and quantitative research methodologies, and we handle the simplest to the most complex studies.
For any given study, we draw on the services that best serve the client’s research objectives.

Key Staff

Megan Zemke | Principal

Megan Zemke brings over 25 years of experience in market research and brand strategy, with deep expertise across both General Market and specialized audiences—including low-income consumers, small business owners, and youth segments. Her ability to connect with diverse populations and uncover meaningful, actionable insights is a defining strength of her work.

Gary Martin | Principal

With over 30 years of experience in market research and consumer insights, Gary Martin is a seasoned strategist and co-owner of Travis Research Associates. He has led the design and execution of nearly a thousand studies across a wide range of industries—including utilities, healthcare, telecommunications, retail, and education.

Tina Calcagno | Director of Operations and Accounting / Production Manager

With over 25 years of experience in market research operations, Tina Calcagno plays a pivotal role at Travis Research Associates, overseeing day-to-day business operations and all general accounting functions. She ensures the integrity of the company’s financial data and security compliance, while also managing production workflows for both qualitative and quantitative research projects.

Chris Sonnenberg | Research Director

Chris Sonnenberg brings over 15 years of experience in primary market research, specializing in both qualitative and quantitative methodologies. As Research Director at Travis Research Associates, he leads project management, data analysis, and client communications across a wide variety of industries—including public utilities, healthcare, technology, and consumer goods.

Cristina Jones | Project Manager

With 15 years of experience in custom market research, Cristina Jones manages the execution of both qualitative and quantitative studies with precision and care. At Travis Research Associates, she oversees every stage of the research process – from survey development and data collection to quality control and final deliverables.