METHODOLOGIES

METHODOLOGIES

Travis Research offers a complete menu of data collection methodologies, including:

Quantitative

Online
Telephone-Online
Telephone
Interactive Voice Response (IVR)
Mail
Shopping Mall Intercepts
Central Location Testing
In-Home/Workplace Testing

Qualitative

Focus Groups (traditional and online)
In-person Interviewing
Individual Depth Interviews – e.g., one-on-ones, dyads, triads
Online Communities and Bulletin Boards
Ethnographies
Video Diaries
Website Usability